Get Engaged: Using your company’s publication to nurture customer relationships and drive bottom-line results

Todd Smart is a relationship man. He loves helping his clients nurture long-lasting relationships with their customers. In Get Engaged: Using your company’s publication to nurture customer relationships and drive bottom-results, he lays out a 12 chapter plan for developing a quality publication that provides valuable content to readers while building relationships, loyalty and (ultimately) revenue.

Using examples from client publications coupled with real-life experience, Smart will be your Sherpa through the rocky terrain of custom publishing. From print or electronic publications to video or audio, Smart will help you explore the full range of media options. He’ll be your guide through tough decisions about content, design, testing and subscriber management.

Highly recommended by clients and peers, Todd Smart will help you Get Engaged with your customers through a quality custom publication!